Independent Retailer SYSTEM Looks to "Create Experiences Through Interaction"

E-commerce may have completely changed almost every facet of the retail landscape, but one thing it didn't change, instead merely amplified, was the importance of the experience when setting foot in a brick-and-mortar store. SYSTEM, a new San Fransisco-based shop founded by Acquire's Bernard Antolin is all about that experience -- and it aims to offer opportunities to interact deeply with products in a way that can't be replicated online.SYSTEM boasts an impressive roster of brands that includes...